1. General Provisions
This Privacy Policy (hereinafter referred to as the “Policy”) governs the processing and protection of personal data of users of the Farmlands Agency website (hereinafter referred to as the “Website”, “We”, “Our”, “Us”).
Website URL: https://farmlands-agency.com/
By using the Website, you consent to the collection and use of information as described in this Policy. If you do not agree with the terms of this Policy, please discontinue use of the Website immediately.
2. What Data We Collect
2.1. Data Provided by the User:
- First name, last name (or pseudonym).
- Phone number, email address.
- Any information you provide in contact forms, property viewing requests, valuation requests, messages to an agent, or when listing a property (property address, features, price, etc.).
2.2. Data Collected Automatically:
- IP address, browser type, operating system, referrer URL.
- Cookies and similar technologies (see the “Cookies” section below).
- Behavioral data on the Website: listings viewed, search filters used, time spent on pages, link clicks.
2.3. Data from Public Sources (if applicable):
- Information from public property registers, cadastral maps, or land registries (if the Website provides such features).
3. Purposes of Processing Personal Data
We use your data for the following purposes:
- Providing access to the Website’s functionality (search, filters, property comparisons).
- Processing and responding to your requests: “Schedule a viewing”, “Request a callback”, “Get a property valuation”, “Report a listing”.
- Contacting you regarding real estate matters (property matching, consultation, viewing appointments).
- Improving the Website’s performance: analyzing user preferences, A/B testing.
- Fraud prevention and compliance with legal requirements.
- Sending newsletters (only with separate consent) about new properties, promotions, or market updates.
4. Legal Bases for Processing
Processing of personal data is based on:
- Your consent, expressed through affirmative action (submitting a form, checking a box).
- Necessity for the performance of a contract (e.g., if you are a landlord/seller listing a property).
- Our legitimate interests (ensuring security, improving the service).
5. Data Sharing with Third Parties
We do not sell or transfer your personal data to third parties, except in the following cases:
- Real estate agents and property owners – if you submit an inquiry about a specific property, your contact details may be shared with the agent or owner to contact you.
- Service partners – hosting providers, analytics services (e.g., Google Analytics), email delivery platforms. These parties are required to maintain confidentiality.
- Legal compliance – courts, law enforcement, or government authorities as required by applicable law.
6. Cookies and Tracking Technologies
The Website uses cookies to:
- Remember your search preferences and filters.
- Analyze traffic and user behavior.
- Display relevant advertisements (if applicable).
You may disable cookies in your browser settings, but this may limit the functionality of the Website.
7. Data Retention Period
Personal data is retained:
- No longer than necessary to achieve the purposes outlined in Section 3.
- For property listings – until the listing expires plus [1 year] for archival purposes.
- Analytics data is anonymized after [14 months].
8. Your Rights
You have the right to:
- Request information about what personal data we hold about you.
- Request correction of inaccurate data.
- Withdraw your consent to processing (processing will then cease, except where legally required).
- Request deletion of your data (except data we are legally required to retain, e.g., for tax or accounting purposes).
- Lodge a complaint with a data protection supervisory authority.
9. Data Security
We implement organizational and technical measures to protect your data from unauthorized access, alteration, disclosure, or destruction: SSL encryption, restricted internal access to data, regular software updates.
10. Changes to This Privacy Policy
We may update this Policy from time to time. Material changes will be notified via a pop-up notice on the Website or by email (if you are subscribed).
